Benefits of Salesforce Commerce Cloud for eCommerce Business

 


In this era of cloud computing, it's kind of foolish to rely on traditional sales and marketing methods to be one step ahead of your competitors. For any organization, success is equal to the growth and evolution of business, planning, organizing, marketing, and sales planning. As per one digital agency, there will be 2.6 billion shoppers in the market.
Online purchase has grown immensely and now, being one step ahead of your competitors is more important than generating sales.

What is Salesforce Commerce Cloud?
Salesforce Commerce Cloud used to be known as Demandware - a platform designed to help businesses grow in multiple ways on several channels.
Cloud-based platforms are important for those businesses who want to run their business on multiple channels and provide the best user experience through advanced e-commerce solutions. It can be used by both B2B and B2C e-commerce businesses.

What Does Salesforce Commerce Cloud Do?
Commerce cloud is not only a way to run an e-commerce business smoothly but it also promotes the business to provide a personalized customer experience on all types of platforms such as mobile, web, store, social, etc.
The Salesforce Commerce Cloud offers powerful tools that allow online businesses to connect with potential customers and ease each process of sales to provide a rich user experience. As, with time the personalization and demands of users are increasing, it has become important for online businesses to provide services on all channels to analyze their behavior.
Why Salesforce is better than any other commerce cloud, is its integral predictive intelligence. The AI used in Salesforce provides an unmatching shopping experience by analyzing the shopping behavior and collecting smart insights of customer experience.

Here are the benefits of Commerce Cloud in accelerating the e-commerce businesses:
  • Predictive Intelligence
Salesforce built Einstein AI to boost the implementation of AI in the e-commerce business. Artificial Intelligence eliminates the requirement of third-party extensions tools. Third-party apps are very important to ease the operation of e-commerce businesses.
Features offered by Einstein
  • Suggest the best products at all touchpoints
  • In real-time, create 1:1 predictions for every single buyer in real-time
  • With data-driven commerce insights, get smart and improve conversions.
Commerce clouds provide more personalization to brands. With a smart predictive and customized experience, businesses can boost customer loyalty and conversions.

Improve marketing tools
Under certain limitations of Commerce Cloud, merchants can share the information of images, products, and content among the different categories, catalogs, and sites. Ecommerce business owners can manage numerous sites in different languages and currencies.
Through these tools, retailers, product marketers, and content creators can launch multiple campaigns, drive promotions and go for conversion optimization.
By using the merchant policies, one can manage customer searches and increase conversions as the policies alter the customer search intention. Also, the business owners get a one-stop solution for managing everything from paid advertising to social media marketing.

Rich User Experience
As we know mobile phones have become part of our regular life. Shopping from smartphones has increased over time. It is very important to have a mobile-friendly e-commerce store to make sure your leads are turning into sales. Also, Google already has factors like mobile responsiveness, mobile-first indexing, and other factors to increase the google ranking of your e-commerce store.
The best part of the Commerce cloud is that it gives importance to mobile-friendly apps, they are all about providing the best shopping experience.
From managing e-commerce stores to keeping a record of inventory, Commerce cloud is a one-stop solution for all.

Internationalization of Storefronts
With the help of Salesforce Commerce Cloud, online businesses can handle storefronts on different geo-location using a sole back-end platform.
One can easily manage product data for multiple stores using Commerce cloud without facing any obstructions and also can handle complexities like pricing, product availability, billing, etc.
Optimizing your online business as per the geo-location is necessary to provide a personalized user experience. Including regional languages, currency, and customer requirements; manually is hectic. By using Salesforce, business owners can easily optimize their stores.

Omni-Channel Functionalities
Salesforce Commerce Cloud empowered retailers to manage the online business over several channels from one platform. Multiple processes like sales, order management, inventory management, marketing campaigns, etc. can be managed at a single SaaS solution.
Apart from the following flexibility, it also provides Omni-channel functionalities which save time and effort for the business owners.

Conclusion
Salesforce is considered the best commerce cloud so far, which can be used to optimize and accelerate your business. It offers multiple features to help online stores provide the best shopping experience to the users. You can contact RGInfotech to accelerate your sales and optimize your e-commerce business using the best tools and marketing strategies.

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