How to optimize for voice search: Strategies to rank higher in Google search

Voice search might have started with a small concept, but now it's a new big thing in the Online Web page optimization industry. It began with voice search on mobile phones, then we quickly shifted to smart speakers and voice assistants.

Now, it has become a good tool for internet users to make any search. However, the Voice search tool helped the aged people who are not familiar with the technology trends and advanced tools. Those who don’t know how to type on mobile devices can easily make a voice search and access the information. 

Time for businesses to optimize their online web presence based on the Voice Search to provide accurate information to the users and rank at the top of the search engine results page. 

To boost your ranking on Google Search Engine for Voice Search, we have found the most effective strategies to change the game and be on the top. 

Statistics of Voice Search usage

• A survey suggests that in 2020, over 50% of mobile searches are done using voice search.

• To find local businesses 58% used voice search. 

• Mobile users use voice search 3 times more than any device users.

• 19% of Smart Speaker owners use voice search to shop online. 

• As per Juniper Research, in 2021 the transaction made using voice search was $4.6 billion and it will grow up to $19 trillion by 2023. 

• Currently, voice search is used by 25-49-year-old aged people.

Strategies to Rank Higher on Google Search through Voice Search 

Just like any other SEO strategy to optimize your content for higher Search Engine ranking, optimizing Voice Search is equally necessary for your business page. 

Check out the following ways to strategize your web page optimization for Voice Search. 

1. Adding Conversational Keywords

When people use search engines for a query, they use keywords like “Height of the Qutub Minar”. And while doing a voice search people often use conversational language and use full sentences to search for “How tall the Qutab Minar is?”. 

Focus on the long-tail conversational keywords, which we generally use while talking. Don’t stuff keywords and keep it natural as much as it can be. 

2. Implement on FAQ Section 

As voice search is mostly about the questions, expanding the optimization in your Frequent Asked Questions is another strategy.
Extending your web page with an FAQ section will offer you one more way to communicate with users. Moreover, voice search in the FAQ section will naturally optimize the whole page with long-tail question-based keywords. 

Along with that, you can use these questions in your blog and answer them with the required keywords to optimize the web page for voice search

3. Remove Duplicate Content 

Duplicate Content is harmful to the overall quality of your website. It decreases your content credibility and might be banned by Search Engines if it confuses users. Eliminate all the plagiarised content. Combine the old content with new ones to serve the authentic information along with the optimized content. RG Infotech has already started optimizing the web and app developed by them to boost the ranking on Search Engine. 

Don’t forget to optimize it based on the voice search. 

4. Optimize for Local Audience 

58% of consumers use voice search to learn about local businesses, so it's important to focus on optimizing the page based on the local language. The number of voice searches in the local language is growing and these statistics tell a lot about the requirement of voice search optimization for your web page. 

46% of users use voice search to find businesses in their locality. 

While optimizing your online business, make sure that your online web page information is updated. 

Moreover, local businesses can optimize their voice search in local languages like Hindi, Gujarati, Kannada, etc. People who don’t know English would most likely use the local language to access the information.

5. Schema Markup or Structured Data

Schema Markup is the Search Engines language and uses unique semantic vocabulary to understand the content in a better way. With the support of an HTML add-on, one can higher their ranking on relevant searches in Voice search. Ensure the robot.txt.files didn’t block any structured pages or else it will directly affect your website traffic. 

So, work on the Schema Markup to improve your web page Voice Search Optimization. 

Conclusion:

If you are not growing along with tech advancement, you will be behind as compared to your competitors. From a small concept of accessing information to becoming one of the most important tools to make any search on Google, voice search usage among internet users has increased. Need some assistance to optimize your web page? RG Infotech is integrating it with all their work and customizing it as per the client’s requirement. Communicate, from accessing information to connecting with expert SEO and Voice Search optimizers, you can break the ice of all problems.